Visual media is emerging as a very important and powerful tool in online marketing. A survey released recently shows the presence of images as one of the deciding factors for clicking on search results. According to the survey done by Search Engine Land and SurveyMonkey, it is the fourth most important deciding factor, coming in after brand name, promos and discounts offered, and free delivery. This, along with the growing popularity of image and video-sharing social networks among users, presents a ripe opportunity for marketing in a way that entices multiple senses of your target audience.
Integrating Visual Media into SEO
A content-centric SEO strategy will naturally include visual media in the mix of content types to publish and share. Integrate photos, videos, infographics, and other types of visual media into your current content plan. Start with the following:
SOURCE: Duct Tape Marketing Blog
Get VISUAL with iOne
Interactive One offers a variety of IMPACTFUL digital ad units with rich media. To learn more about the power of these ads and other digital marketing techniques to positively impact your business, contact Interactive One Detroit’s Integrated Marketing Manager, Clinton Lechich using the information below.
Email using the form below or Call (313) 259-4036, Monday thru Friday 9AM – 5PM EST.