I hadn’t heard about this till today. Good idea?
‘#GivingTuesday’ event aims to boost charities
ASHEVILLE, N.C. (RNS) In the days following Thanksgiving, there’s already Black Friday and Small Business Saturday and Cyber Monday to kick off the holiday shopping season.
Now, a group of charities and corporate sponsors is urging Americans to make the Tuesday after Thanksgiving just as powerful a day of giving to those in need.
It’s called #GivingTuesday, and organizers say it’s gaining momentum as the holiday shopping season approaches.
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“We have two days that are good for the economy. Here is a new day that is good for the soul,” said Henry Timms, deputy executive director of strategy, innovation and content of 92nd Street Y in New York City, where the idea was hatched.
There are 800 partners, from non-profits to corporations, including heavy hitters such as Microsoft and Sony. Timms credits the social-media community with growing the momentum.
#GivingTuesday is a consumer movement, much like the big post-Thanksgiving shopping days, and organizers say it’s up to people to make it a success. The goal is to drive donations of time, money or services to charities with the same enthusiasm that shoppers have on Black Friday.